Simple and effective analytics tactics for rapid data mining
Le Parisien has a very strong online presence with more than 110 million visits per month on desktop, mobile web and applications. Its business model is based on paid reader subscriptions and affiliation partnerships.
With AT Internet dashboards, we don’t need any technical skills to quickly extract value from data.
Audience Manager, Le Parisien
Within the newspaper, the Audience team has both a central and interdepartmental role – as it interacts with all the Product, Subscription and Editorial teams. They face a range of analytical challenges:
- • Switching to a data-driven governance mode
- • Optimising digital press support
- • Positioning themselves as effectively as possible on search engines
The implementation of dashboards analytics has allowed Le Parisien to carry out real-time and automated monitoring of sites – both during production start-up and in detecting recurring errors. The analysis of all the navigation on the site also made it possible to optimise the positioning of the blocks of content on a page and to make relevant editorial choices. So far, the analytics strategy has boosted engine traffic by 30%.