LE PARISIEN

Case study

Analytics success story: LE PARISIEN

Le Parisien uses AT Internet Digital Analytics solution to optimise the mobile marketing strategy on its 25 applications

“We use Analyzer to accurately track our 25 mobile applications. Mobile specific analyses allow us to optimise not only user experience but also our marketing campaigns.” Fabien Le Brusq, Mobile Marketing Manager – Le Parisien  

 

Challenge

Le Parisien is France’s leading generalist newspaper. The newspaper’s 25 mobile applications, an essential source of media, have been downloaded more than 3.5 million times on 7 different operating systems. The company’s mobile marketing objectives include:

  • Providing users with information all day long, on a wide range of channels,
  • Increasing mobile traffic and developing new offers,
  • Developing customer loyalty through an optimal user experience.

 

Résultats

With AT Internet Analytics solution, Le Parisien has been able to:

  • measure its marketing actions in real time: pushes and notifications, email campaigns, latest events,
  • optimise its offer of applications at different levels: usability and displayed content,
  • improve user knowledge through specific analyses: versions of applications used, network used, screen size used etc.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Fake Analytics 3: “I do all my reports in Excel!”

Part 5 looks at another common issue for anyone working in e-commerce – “I do all my reports in Excel” Article Fake Analytics 3: “I…

Blog
AT Internet’s digital analytics consultants – a sneak peek into the support and consulting teams

Ever wondered who’s behind the scenes in AT Internet’s support and consulting department? Learn more about the key role they play! Article AT Internet’s digital…

Blog
Catching up: Firefox torpedo, poor quality costs, Google vs the French news, Minority Report pizzas

Firefox torpedo, the shifting analytics landscape, poor quality costs, Google vs the French news, GDPR consent, deep learning on your plate... Article Catching up: Firefox…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Receive our latest digital analytics content by email:

 

We are committed to respecting the privacy of users and promoting the fundamental values of data protection.

Top