GROUPE LA POSTE

GROUPE LA POSTE

ANALYTICS CUSTOMER CASE STUDY: GROUPE LA POSTE

Groupe La Poste implements a data strategy to drive digital innovation.

Groupe La Poste has multiple public service missions in France: distributing mail 6 days a week across the entire French territory, contributing to town and country planning, transporting and distributing press, and providing accessible banking services to all. The group’s digital audience includes 11 million unique visitors per month to laposte.fr and 3 million unique visitors per month to the group’s online store. These figures represent roughly 10% of the total visitors to all French websites.

 

CHALLENGE

The e-commerce branch of Groupe La Poste aims to increase conversions and boost sales of products and services destined for both businesses and individuals. Therefore, the group focuses its digital analytics efforts on several key aspects:

 

RESULTS & BENEFITS

  • E-commerce activity progressed by +12% on the site
  • Predictive models of turnover used in budgetary decision-making
  • Targeted actions to optimise user experience on different features of the La Poste website
  • Optimised media mix, thanks to analysis of TV campaigns’ true impact
  • Data is democratised throughout the organisation

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