Web analytics

Glossary

Web analytics

Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics). Today, web analytics is a key element in digital marketing and website optimisation. Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite.
See also: digital analytics

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