Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).
Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.
Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite.
Discover the Analytics Suite and its applications below:
To celebrate AT Internet’s 20th anniversary, we offer you our 20 Golden Rules of Digital Analytics.
Discover the major applications of the AT Internet Suite and the extent of its functionality: dashboards, reports, data mining, exports, etc.
Hear how this major daily newspaper is using analytics data to solve its web and mobile challenges.