Web analytics

Glossary

Web analytics

Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics). Today, web analytics is a key element in digital marketing and website optimisation. Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite.
See also: digital analytics

OUR APPLICATIONS

ANALYTICS SUITE

  • DASHBOARDS

    Understand and drive your business at a glance! Create digital analytics dashboards that can be customised down to the pixel and shared across your company.

  • Data Flow

    Export massive volumes of data, then explore your “big analytics” for ultra-advanced targeting or to merge several different types of marketing data.

  • DATA QUERY

    Explore the depths of your digital performance. No matter your questions and queries, get answers by cross-calculating, filtering and correlating your data in just seconds.

  • SMARTTAG

    Quickly connect your data to decisions, without sacrificing reliability. Our lighter, more powerful analytics tag is designed for both websites and mobile apps.

  • REPORTS

    Make quicker and smarter decisions, without sifting through mountains of data! Use easy-to-understand reports that are jargon-free and tailored to your business.

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