Web analytics

Glossary

Web analytics

Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).

 

Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.

 

Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite.

 

Discover the Analytics Suite and its applications below:

OUR APPLICATIONS

ANALYTICS SUITE

  • App Analytics

    Get rich mobile analytics, in-app, app store and benchmark data. Track mobile user engagement and retention over time.

  • REPORTS

    Make quicker and smarter decisions, without sifting through mountains of data! Use easy-to-understand reports that are jargon-free and tailored to your business.

  • Data Flow

    Export massive volumes of data, then explore your “big analytics” for ultra-advanced targeting or to merge several different types of marketing data.

  • DASHBOARDS

    Understand and drive your business at a glance! Create digital analytics dashboards that can be customised down to the pixel and shared across your company.

  • DATA QUERY

    Explore the depths of your digital performance. No matter your questions and queries, get answers by cross-calculating, filtering and correlating your data in just seconds.

  • SMARTTAG

    Quickly connect your data to decisions, without sacrificing reliability. Our lighter, more powerful analytics tag is designed for both websites and mobile apps.

WHAT’S NEW?

GET INSPIRED

Guide
20 GOLDEN RULES OF DIGITAL ANALYTICS

To celebrate AT Internet’s 20th anniversary, we offer you our 20 Golden Rules of Digital Analytics.

Videos
MEET AT INTERNET’S ANALYTICS SUITE

Discover the major applications of the AT Internet Suite and the extent of its functionality: dashboards, reports, data mining, exports, etc.

Interviews
HOW CAN A DAILY NEWSPAPER USE DIGITAL ANALYTICS DATA?

Hear how this major daily newspaper is using analytics data to solve its web and mobile challenges.

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