Web analytics

Glossary

Web analytics

Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).

 

Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.

 

Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite. Discover the Analytics Suite and its applications below:

OUR APPLICATIONS

ANALYTICS SUITE

  • DATA QUERY

    Explore the depths of your digital performance. No matter your questions and queries, get answers by cross-calculating, filtering and correlating your data in just seconds.

  • Data Flow

    Export massive volumes of data, then explore your “big analytics” for ultra-advanced targeting or to merge several different types of marketing data.

  • DASHBOARDS

    Understand and drive your business at a glance! Create digital analytics dashboards that can be customised down to the pixel and shared across your company.

  • App Analytics

    Get rich mobile analytics, in-app, app store and benchmark data. Track mobile user engagement and retention over time.

  • REPORTS

    Make quicker and smarter decisions, without sifting through mountains of data! Use easy-to-understand reports that are jargon-free and tailored to your business.

  • SMARTTAG

    Quickly connect your data to decisions, without sacrificing reliability. Our lighter, more powerful analytics tag is designed for both websites and mobile apps.

WHAT’S NEW?

GET INSPIRED

Guide
The guide to mobile app analytics

Measure all aspects of your mobile interactions: Mobile’s role in the customer journey, stages of the mobile app life cycle, ...

Best practices
5 TIPS FOR A BETTER, FASTER MOBILE SITE

Time is precious for on-the-go users... Get our 5 tips for boosting the performance of your mobile site for a faster, better user experience.

Webinar
TRANSFORM YOUR DATA INTO INSIGHTS WITH THE ANALYTICS SUITE

Discover the main components of the Analytics Suite, its applications, and its range of features: dashboards, reports, data mining, exports, data management, ...

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