Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).
Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.
Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite. Discover the Analytics Suite and its applications below:
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Discover the main components of the Analytics Suite, its applications, and its range of features: dashboards, reports, data mining, exports, data management, ...
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