Looking to develop your web analytics skills? Want to learn the fundamentals of web analytics to lay the strong foundation required for success? Or perhaps you’re ready to become your company’s expert on all things AT Internet! No matter your level of digital analytics maturity, we have training and certification services designed for you. The formats of our web analytics trainings and certifications can be fully adapted to your specific needs (individual sessions vs. group trainings, short or long formats, remote or on-site in your offices, etc.). Discover all our web analytics training and certification offerings, for all levels and all types of user profiles.
MASTER THE FUNDAMENTALS OF WEB ANALYTICS
- Learn both the theoretical and practical aspects of digital analytics in order to master key concepts
- Become familiar with analysis methods and techniques for more efficient data exploitation, and boost the impact of your actions
- Work with real-life cases and examples, and learn to identify key success factors of a web analytics strategy, as well as techniques for digital measurement
BECOME FULLY FLUENT IN THE ANALYTICS SUITE
Master AT Internet’s® Analytics Suite from all angles:
- Develop the key skills needed to implement your web analytics tags
- Become adept at navigating through the Analytics Suite interface
- Learn to use specific features for advanced measurement (segmentation, data mining, mobile analytics…)
- Reinforce or deepen your knowledge of specific topics (e-commerce, usability, content, rich media…)
BECOME YOUR COMPANY’S CERTIFIED ANALYTICS SUITE EXPERT
Certify your web and mobile analytics skills via two options:
- User certification: Validate your knowledge of the Analytics Suite and how to best use the solution to extract specific data, segment and perform advanced analyses, and customise your reports and dashboards.
- Administrator certification: Validate your ability to manage the implementation and maintenance of the Analytics Suite within your company, thanks to technical knowledge of how the solution works, marketing campaign tracking, and management of user access rights.
CERTIFY STUDENTS IN DIGITAL ANALYTICS
For several years, AT Internet has worked with universities and schools to introduce students to digital analytics and AT Internet tools.
The new Student Certification programme offers 2.5 days of courses, followed by a final evaluation. This is an opportunity for future professionals to develop solid digital analytics knowledge and become skilled in using AT Internet’s Analytics Suite before entering the working world.
>> View programme details