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The ALT tag contains the alternative text for an image or a visual on a web page.
It is one of the fields that can be filled out in your HTML code, and enables you to add a description of the picture or video if it is not properly displayed on screen.
It is important to note that the ALT tag carries weight in terms of organic search engine rankings, as it enables search engines to identify the content that should be displayed. By optimising the ALT tags of the images on your site, search engines will understand that your image is relevant and logical in relation to the keywords used.
Analytics Suite 2
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Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.
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WEB ANALYTICS LEADER
THE FORRESTER WAVE™: WEB ANALYTICS, Q4 2017
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THE 20 GOLDEN RULES OF DIGITAL ANALYTICS
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