The ALT tag contains the alternative text for an image or a visual on a web page.
It is one of the fields that can be filled out in your HTML code, and enables you to add a description of the picture or video if it is not properly displayed on screen.
It is important to note that the ALT tag carries weight in terms of organic search engine rankings, as it enables search engines to identify the content that should be displayed. By optimising the ALT tags of the images on your site, search engines will understand that your image is relevant and logical in relation to the keywords used.
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