A blog is a website, or part of a website, which is made up of a collection of regularly posted articles (also called “posts”), which are arranged in reverse chronological order (the most recent posts are shown first).
Blog articles, which are dated and attributed to their authors, address current topics related one or several themes. There are more than 3 million blogs created monthly in the world, but it’s rare for a blog to remain active in the long term; the majority of blogs are no longer refreshed with new content. The person who writes and publishes articles to a blog is called a “blogger”.
Today’s bloggers have endless choices when creating content for their articles, as blog articles are no longer limited to simple text, but are often enriched with multimedia elements. Images, videos, sounds, and more can be added to articles. Bloggers can also interact with readers; if blog readers leave comments, bloggers can directly answer their questions.
WINNING THE DATA GAME
Digital analytics tactics for media groups
In today’s attention economy, media organisations must fight to survive under the crushing weight of the dominant platforms. Digital analytics data is the key: it holds vital insights into your audience, content, monetisation and retention, and empowers you to optimise results in each of these areas. When accessed and used effectively across your organisation, digital analytics data can generate exponential value and unlock new opportunities.
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