A click is an action which is performed on a website that has been consulted by an Internet user with a simple click of a mouse. The click measurement involves grouping all of the different types of clicks together (browser, download, exit and action). A difference needs to be made between a click and a visit: a visit is often generated by a click (on a campaign, on an email etc), whereas a visit can contain other clicks during visits (campaigns, e-mails, self-promotion, ClickZone®).
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