Direct access

Glossary

Direct access

Direct access (direct traffic) to a website occurs when a visitor arrives directly on a website, without having clicked on a link on another site. Direct traffic can come from different sources:

 

  • If a visitor knows your URL and enters it directly into his/her browser’s address bar ;
  • If a visitor has bookmarked your site or saved it as a favourite in his/her browser ;
  • If a visitor clicks on a link contained in an email (the URL has been shared by a third person).

 

Continuing visits are also classified as direct traffic in our digital analytics solution. This direct traffic is therefore classified as “organic traffic”. We distinguish between two types of direct traffic:

 

  • Continuing visits are traffic to your site containing a page from within your site as a referrer. This occurs when a visitor is inactive on your site for 30 minutes and then begins browsing again from the page where he/she left off. This will result in the creation of a new visit with a page from your site as the referrer.
  • Direct “out of site traffic comes from visitors who access your site without a referrer.

 

In web analytics, visits of this last type come from loyal visitors, or from visitors who share your URL… In audience measurement, when the type of traffic is unknown, it is classified in this category.

 


Similar definitions : 

 

Entry Page: This is the first page viewed by Internet users whenever they visit a site. This page is not necessarily the home page… 

 

Entering Visit: Entering visits are visits that involve at least two pages on a website. Entering visits do not include traffic that bounces…

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