EBVS (Exit before video start)

Glossary

EBVS (Exit before video start)

The EBVS indicates that users have left the video (or audio content) before it starts (due to loading, e.g. it’s too long).

This indicator is important because it can be a sign of a high loss of users and played content. It is essential to analyse EBVS and take the necessary measures to correct it. To do this, you need to cross-reference it with technical characteristics, device types or geolocation. Don’t forget to check the day’s hourly data because fluctuations are frequent within the same day.

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