The concept of “mobile-only” refers to a strategy which is built uniquely around mobile devices.
A “mobile-only” strategy might mean, for example, that a company offers its products and/or services uniquely via a dedicated mobile application.
The majority of the time, we see mobile-only strategies with companies, products and services related particularly to mobility and social meet-ups, where actions are carried out exclusively or nearly exclusively via a mobile application.
See also: Mobile first
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