Organic traffic

Glossary

Organic traffic

Firstly, the term traffic refers to all visits a user makes to a website or a mobile application. And more precisely, the term “organic” (or “natural”) traffic refers to the number of visitors coming from search engine results (as opposed to a paid source of traffic).

Organic traffic is therefore a metric enabling you to measure how many visitors came from searches made on a search engine.

 

See also: Direct traffic, referral traffic, social traffic.

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