Programmatic ad buying

Glossary

Programmatic ad buying

Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analysed and optimised via demand side software interfaces and algorithms. While it includes RTB it also includes non RTB methods and buy types such as Facebook Ads API and the Google Display Network. Programmatic also implies the use of multi-sourced data signals to inform targeting and optimisation decisions.

 

See also: Programmatic marketing

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