A technique in which a website promotes its own content or products in its own ad inventory space. Self-promotion ads (also called “house ads”) are usually placed in unsold ad space (remnant inventory).
WINNING THE DATA GAME
Digital analytics tactics for media groups
In today’s attention economy, media organisations must fight to survive under the crushing weight of the dominant platforms. Digital analytics data is the key: it holds vital insights into your audience, content, monetisation and retention, and empowers you to optimise results in each of these areas. When accessed and used effectively across your organisation, digital analytics data can generate exponential value and unlock new opportunities.
Analytics Suite 2
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Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.
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