Digital interactions and the platforms that come with them have been in constant evolution over the last 20 years. This has historically encouraged professionals in digital to work in silos – adding specialised tools encouraging that isolation.

However, to stay ahead of the game, it is essential to place user-centricity at the heart of product & service marketing strategies – which also applies to digital strategy and analytics. Whether you are starting out, or already on the road to becoming user centric – facing challenges with tools, company organisation or even digital culture – it’s clear that the transformation is not easy.

With this workshop, Digital Analytics Experts will be shown the importance of introducing a data model strategy into their organisation.

Each participant is promised to leave convinced and confident equipped with the essential tools and ideas to implement this strategy into their business – and contribute to their very own Digital Analytics success story.

After this webinar you’ll have:

• A clear understanding of the opportunities brought by a unified data model strategy
• The full capacity to build a unified data model for an organisation
• All the tools and tactical advice needed to make that change possible within your business

 

Your webinar host:

Declan Owens Digital Analytics Expert AT Internet