Digital Analytics can be highly effective, whether used independently or behind your online store – or as a genuine e-commerce weapon in a marketing campaign. But it’s a double-edged sword, that can be damaging if used incorrectly.

Because unfortunately, it’s not easy to overcome bad habits and preconceived ideas:

• No time to spend on Analytics
• It’s OK, I installed Google Analytics
• I’m putting everything into acquisition
• I know the customer journey by heart on my site
• No need, I do my reporting in Excel

All of the above are outdated and can even be dangerous for your business!

Thanks to our experience working alongside e-merchants from a range of sectors, we will be taking the above statements, along with figures and demos apart, one by one.

We will demonstrate how Digital Analytics can really change your life and take your e-commerce to the next level!

 

Your webinar host:

Rémy Balangué Product Manager AT Internet