Cost Per Lead (CPL) is a performance-based pricing model. It is often used for marketing campaigns on the Internet.
The advertiser will be charged according to the number of sales leads the marketing campaign generates. Cost Per Lead (CPL) is frequently used by affiliate programmes, especially when the affiliate site is not an e-commerce site.
In most cases, the CPL model relies on the registration of visitors to sites and/or applications following a promotion.
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