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TCO (Total Cost of Ownership)
The Total Cost of Ownership (TCO) is the total cost of a product during its lifecycle. By calculating the TCO, you can examine not only the cost of the initial purchase, but the total overall cost for the product’s (or service’s) entire lifetime. When purchasing a web analytics solution, it’s important to calculate the TCO, in order to identify and avoid certain traps, such as the cost and length of time of the solution implementation phase, or the cost of technical support. Apart from the acquisition cost, the TCO takes into account direct and indirect operating costs, training costs, evolution and updating costs, maintenance and administration costs, and support and assistance costs.
To learn more, read this article about Total Cost of Ownership and the 3 pitfalls to avoid when purchasing an analytics solution.
Analytics Suite 2
IN OUR CUSTOMERS’ WORDS
Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.
MEASURE, ANALYSE, DECIDE
Make web analytics your most trusted ally to optimise your entire digital environment. The Analytics Suite combines simplicity, reliability, machine learning and GDPR compliance. For smarter decisions, regardless of your job role.
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WEB ANALYTICS LEADER
THE FORRESTER WAVE™: WEB ANALYTICS, Q4 2017
We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!
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WHAT SETS US APART
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THE 20 GOLDEN RULES OF DIGITAL ANALYTICS
Discover 20 best practices essential to any analytics strategy and data-driven decision-making.
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