Predictive marketing covers all techniques for predicting customers’ future actions. The predictions are made through observing customer behaviours, but also thanks to customer data. We can therefore say that predictive marketing is based on data mining actions that allow for accurate analysis at a specific time, depending on the data collected.
Predictive marketing can be used to:
- Re-target an inactive client
- Recommend specific products
- Predict purchases and consumption patterns
- Calculate different scores (interest and affinity, lead scoring…)
See also: Machine learning
DIGITAL ANALYTICS FOR E-COMMERCE
YOUR WEAPON OF MASS E-COMMERCE CONVERSION
Think you need more traffic to increase your e-commerce revenue? Think again. Armed with insights from your digital analytics data, you can draw greater value from customers. From your product catalogue to the purchase funnel and building customer loyalty, this guide shows you how to leverage analytics data to multiply conversions.
AT Internet’s added value
How we’re changing the analytics game
Find out how AT Internet will empower you to skyrocket your acquisition, conversion and retention rates. Our advanced and powerful solution is trusted by 1000s of our customers, including, the BBC, Le Monde and Total. Drive your web analytics into the fast lane!
GET IN TOUCH
Interested in a demo of our solution? Want more info about our company (partnerships, press enquiries or other)? Our teams are available. Just leave us a few details in this form, and we’ll get back to you shortly.
Discover AT Internet
Who are we?
We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!
Discover why thousands of customers, including some of the world’s biggest brands, trust us.
Discover 20 best practices essential to any analytics strategy and data-driven decision-making.