Connecting web analytics, emailing and the e-CRM to launch increasingly efficient and effective email retargeting campaigns.

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Oxybul is a children’s specialist chain that has several brands and a website with over 10,000 products in its catalogue. The company’s online activity represents 50% of its overall sales and customer retargeting is an essential part of generating conversions.

stores

1.4

million € sales from post
tracking emails

2.2

million automated emails sent per month

Charlotte Legrand AT Internet Case study

We have more than tripled our results in terms of emails opened, responsiveness and conversion with “post-visit” emails.

Charlotte Legrand,
e-CRM manager – Oxybul éveil et jeux

The Challenge

Oxybul’s goal was to optimise its automated retargeting campaigns aimed at prospects and customers. By streamlining the 2M+ automated emails it sends out annually for abandoned shopping carts, post visit mails and info telling customers that products are back in stock, they can allow their teams to focus on more value-added tasks such as monitoring campaign performance.

Outcome

By successfully connecting AT Internet web analytics solution with emailing and the e-CRM, Oxybul were able to completely automate their emailing campaigns. This has allowed the marketing team to concentrate solely on monitoring the performance of emails sent, emails opened, clicks, and orders etc. They can now carry out precise and accurate automated retargeting, fully exploit all relevant online & offline marketing as well as improve customer knowledge, the multichannel experience and the overall ROI.

In-depth targeting means that we can send very efficient and effective emails in relation to the user behaviour studied.

Charlotte Legrand
e-CRM manager – Oxybul éveil et jeux

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