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Resources

CULTIVATE YOUR DIGITAL ANALYTICS KNOWLEDGE

Sharpen your expertise in everything digital analytics and digital intelligence. Download all our white papers, guides, case studies and research studies, all for free. You’ll also find valuable content about analytics in our videos and webinars. Come back often, as we frequently update this section with new publications on a variety of topics, from digital analytics to big data.

 

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THE LATEST TRENDS IN DIGITAL ANALYTICS

Market Trends
Growth hackers vs digital marketers: Who does what?

In this article, you will discover how a Digital Marketer becomes a GrowthHacker.

Interviews
Video interview: Digital analytics & measuring cross-device user behaviour

Data analyst D. Dupouy talks about the challenge of identifying unique visitors across different devices used with digital analytics.

Interviews
Video interview: How L’ Équipe daily newspaper uses digital analytics data

Discover the main web and mobile challenges that L'Equipe newspaper faces, and learn how the team is using digital analytics data.

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